Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as it never does harm to their marketing efforts. With regard to a company leveraging content through its site, articles, whitepapers,…
- Analytics & Testing
How to Cut Your Blog Traffic in Half
I don’t surmise anyone would actually wish to cut their traffic in half on their blog. However, it’s pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. If I continue to blog on a consistent basis, my traffic grows – perhaps about 100 new visitors a day each month. However, if…
Where to Start a Startup?
There are some incredible advantages to starting a company in Indiana. The leadership of entrepreneurs is a tight network of people who are trusted and proven. I’ve spoken about Indiana and Indianapolis as being a prime location for a company to start a business. The people are well-educated and hard-working. The real estate is still one of the most stable…
The Four Horsemen of the Startup
I’ve been working in startups for almost a decade now. In reviewing the success and challenges of the startups I’ve worked for, its often entrepreneurs that were previously successful that move on to their next startup. I believe there are four issues that startups (and entrepreneurs) must avoid if they wish to survive. The Four Horsemen of the Startup: Greed…
- Mobile Marketing, Messaging, and Apps
Two More Tips that Seth Missed on Surveys
Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips: First, please don’t survey your customers unless you’re prepared to do something with the results. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?” As Seth states in his post, asking one question can often change…
- Analytics & Testing
The Other Traffic Source in Google Analytics?
This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). There’s not too much detail in the actual interface for Google Analytics so you have to do some digging. Traffic sources are also known as the medium in GA. I did some digging and found that Google Analytics captures the medium…
Reputation is Authority’s Dark Shadow
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama has had a couple tough weeks, trying to find cabinet members and pushing through a stimulus package that has sinking…
How Much Would You Pay for Twitter?
There were some rumors of Twitter charging for commercial accounts, but it appears those rumors have been crushed. In my opinion, it’s too bad. Three Reasons Twitter Should Charge: Paying for commercial messaging has been key in reducing text message spam in the mobile industry. Making commercial users pay on Twitter would probably reduce the number of Spitterers out there.…
- Content Marketing
Thinking Visually
Great find from Leslie Pagel on Walker Information’s Customer Innovation Blog: From David Armano.
- Advertising Technology
It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…