Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…
- Sales Enablement, Automation, and Performance
Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their…
- Content Marketing
How to Select a Web Designer
A friend of mine asked me in an email, can you recommend a web designer for me? I paused for a minute… I know a ton of web designers – everything from brand experts, to local graphic designers, to content management systems developers, to social networking experts, to complex integration, enterprise and architecture developers. I responded, “What are you trying…
- Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
- Content Marketing
Who’s Holding Your Oil Can?
All day – every day – folks email me, text me, twitter me, visit me, call me and instant message me with questions regarding domains, capabilities, CSS, competition, keyword strategies, client issues, sales positioning, marketing strategies, blogging, social media, etc. I get invitations to speak, to write, to help, to meet… you name it. My days are busy and incredibly…
Cappuccino and the Lies of Packaging
Last week I stopped for a McSkillet burrito on the way to work. I could probably write a post just on how much I love those and Qdoba breakfast burritos, but I’ll spare you. While I was at McDonalds, my curiosity got the best of me and I ordered a McCafe Mocha rather than stopping at my favorite coffee shop.…
- Paid and Organic Search Marketing
Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won’t repeat the keywords here, as I don’t want my visitors backlinking or visiting the blog, but the findings were quite disturbing. Here’s a section…
- Content Marketing
Do You Really Want to Work for a Startup?
There’s not much worse of a feeling in your gut than when you’re escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle back to higher success –…
- Marketing & Sales Videos
Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
- Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
