Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Recession is a REQUIRED Marketing Tactic
I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…
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Sales Enablement, Automation, and Performance
It’s Time to Put on Your War Face
There’s a difference between a sales person and a closer. I believe I’m a great salesman, but a terrible closer. I know I’ve sold many large engagements, but I was never the guy that pushed for ink (the contract signing). I don’t enjoy pushing back on contract size or applying the pressure for a prospect to sign earlier. Thankfully, I’m…
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Analytics & Testing
Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will…
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Content Marketing
HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
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Social Media and Happiness
Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: New research shows that in a social network, happiness spreads among people up to three degrees removed from…
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Marketing & Sales Videos
Very Few Can Master Viral like This!
Congratulations to JCPenney on this fantastic viral campaign. The Doghouse website has even more features and the video in high resolution. Check out the audio on the Get Out of the Dog House Page. Note: One minor improvement I would have made would have been to have an embedded share tag so folks don’t have to search the web!
