Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
- Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
- Content Marketing
You Know You’re a Smippy When…
You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social media sites in order to market their product is…
Interspire Inspiring Sophisticated Email Marketing
This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…
Recession is a REQUIRED Marketing Tactic
I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…
- Sales Enablement, Automation, and Performance
It’s Time to Put on Your War Face
There’s a difference between a sales person and a closer. I believe I’m a great salesman, but a terrible closer. I know I’ve sold many large engagements, but I was never the guy that pushed for ink (the contract signing). I don’t enjoy pushing back on contract size or applying the pressure for a prospect to sign earlier. Thankfully, I’m…
- Analytics & Testing
Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will…
