Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as…
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How to Cut Your Blog Traffic in Half
I don’t surmise anyone would actually wish to cut their traffic in half on their blog. However, it’s pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp” alt=”Blog Traffic” title=”Blog…
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Where to Start a Startup?
1.webp” alt=”funding” title=”funding” width=”175″ height=”150″ class=”alignleft size-full tie-image3565″ />There are some incredible advantages to starting a company in Indiana. The leadership of entrepreneurs is a tight network of people who are trusted and proven. I’ve spoken about Indiana and Indianapolis…
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The Four Horsemen of the Startup
I’ve been working in startups for almost a decade now. In reviewing the success and challenges of the startups I’ve worked for, its often entrepreneurs that were previously successful that move on to their next startup. I believe there are…
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Two More Tips that Seth Missed on Surveys
Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips: First, please don’t survey your customers unless you’re prepared to do something with the results. Second, I’d recommend every survey process starting…
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The Other Traffic Source in Google Analytics?
This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). 1.webp” alt=”Google Traffic Sources” width=”274″ height=”152″ /> There’s not too much detail in the actual interface for Google Analytics so you…
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Reputation is Authority’s Dark Shadow
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama…
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How Much Would You Pay for Twitter?
1.webp” alt=”Twitter Money” title=”Twitter Money” width=”175″ height=”45″ class=”alignright size-full tie-image3510″ />There were some rumors of Twitter charging for commercial accounts, but it appears those rumors have been crushed. In my opinion, it’s too bad. Three Reasons Twitter Should Charge: Paying…
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Thinking Visually
Great find from Leslie Pagel on Walker Information’s Customer Innovation Blog: From David Armano.
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It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice…
