Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Do You Really Want to Work for a Startup?
There's not much worse of a feeling in your gut than when you're escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point…
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Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration…
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My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog's six word resume: Tirelessly finding answers. And sharing them. ...
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HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises . Widen is a 60 year old company that started in prepress technologies. Unlike some print companies , Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has…
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Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It's definitely a persona that I project and one that I try…
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Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors , demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based…









