Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won't repeat the keywords here,…
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Do You Really Want to Work for a Startup?
There's not much worse of a feeling in your gut than when you're escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point…
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Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration…
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My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog's six word resume: Tirelessly finding answers. And sharing them. ...
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Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don't believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts?…
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HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises . Widen is a 60 year old company that started in prepress technologies. Unlike some print companies , Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has…
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Very Few Can Master Viral like This!
Congratulations to JCPenney on this fantastic viral campaign. The Doghouse website has even more features and the video in high resolution. Check out the audio on the Get Out of the Dog House Page . Note: One minor improvement I…
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Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It's definitely a persona that I project and one that I try…
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Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors , demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based…
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Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we're losing. I don't believe we're losing anything; I believe we're progressing. Jobs moving overseas always sound ominous, but people ignore…
