Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling , by David Wolman. You may not know what orthography and etymology are, and that's okay. I know I'm a butcher…
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Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn't optimized. It's because optimizing the content is only half the battle,…
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Marketing Analytics 101: Show Me the Money!
When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities . A few…
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Mobile Textarea: How Many Characters Left
We're up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile's API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than…









