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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Social Media Manager Job at HP

    Stop Bailing, Let’s Invest in the Opportunity of Social Media

    Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we're losing. I don't believe we're losing anything; I believe we're progressing. Jobs moving overseas always sound ominous, but people ignore…

  • Righting The Mother Tongue

    Eye Have A Spelling Chequer

    I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling , by David Wolman. You may not know what orthography and etymology are, and that's okay. I know I'm a butcher…

  • Search Engine Optimization SEO

    Video: Content versus Backlinks

    A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn't optimized. It's because optimizing the content is only half the battle,…

  • jasonfalls 2x3c

    Social Media Experts in your Backyard!

    Social media is a booming business right now, even with the rut our economy is in. I believe there are three reasons for that: Social media is an engaging medium that is difficult to fake or do half-ass. Social media…

  • Depositphotos 31866881 s

    1,500 Posts! On to Social Media Domination!

    I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling . My earliest blogging…

  • Compendium Blogware Founder and Blogging Evangelist - Douglas Karr

    I’m Leaving A Great Job and Heading To A Content Management SaaS Platform, Compendium

    The last year I spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and is hugely successful! We won the Techpoint Mira award. We completed the development of 4 POS integrations…

  • show me the money 1

    Marketing Analytics 101: Show Me the Money!

    When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities . A few…

  • blog seeding

    Do you Seed Blogs?

    Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even…

  • javascript textarea characters

    Mobile Textarea: How Many Characters Left

    We're up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile's API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than…

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