Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Fail: Microsoft Adcenter Labs and .NET

    People wonder why I don’t enjoy programming in ASP.NET. It’s because every time I do, I get some error page like this. I figure if the good folks at Microsoft can’t develop their own applications without doing it, how am…

  • Attorney

    We Hired an Attorney Today

    It’s not a bad thing. Every week, for more than a year, I’ve had a reminder from 43 things to Start a Successful Business. That’s a tall order! Starting a business is one thing, making it successful is quite another.…

  • 4 Questions to Ask Your Website Visitor

    Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image: 1.webp” alt=”Avinash Kaushik” title=”Web Analytics” width=”470″…

  • WordPress MySQL Query for Word Count Per Post

    WordPress and MySQL: What’s Your Word Count?

    There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown.…

  • money tree

    Google Adsense Now Monetizing my Feed

    For quite some time I ran affiliate marketing ads in my feed using the PostPost plugin I developed for WordPress and Commission Junction advertisements. It wasn’t really a source of any significant revenue, though, perhaps a few dollars a month.…

  • Business Cards on Sticky Notes

    The New Business “Cards” Are Here!

    When I posted about purchasing some new business cards, I received some great recommendations. Included were metal business cards and even a business card using a tag cloud. I decided to go in a completely opposite direction from my original…

  • Starbucks Brand Devaluation

    Starbucks: The Inflation and Devaluation of a Brand

    The United States really didn’t understand what coffee could taste like. Coffee grinds were flavored with chips for a long time, which helped maximize the profits of coffee companies. I had a friend who worked in a packaging plant, specifically…

  • paul allen business card

    Recommendations for Business Cards?

    My son and I are watching American Psycho. It’s a disturbing movie, but the business card scene is my favorite (Huey Lewis is a close second). I’ve had blog-based business cards for a while, but now that I’ve changed my…

  • You Don’t Know what Marketing is

    Have you given much thought to the word Marketing? As with many words, the definition has been distorted and redefined over time. Wikipedia provides the following definition: Marketing is an ongoing process of planning and executing the marketing mix (Product,…

  • corporate blogging starter

    Blogging for Business: New Tricks for Old Dogs

    No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web – more personable, less refined and…

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