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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • starbucked book review

    Starbucked: Get Inspired But Don’t Follow Formulas

    In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark's insightful book Starbucked challenges this notion by delving into Starbucks's unconventional rise. The coffee giant's journey, riddled with unexpected twists…

  • gravitational marketing

    My Next Read: Gravitational Marketing

    Next up on the reading list (which is really piling up) is Gravitational Marketing . The nice folks at Wiley sent me the Marketing Book - they must have recognized that I'm a sucker for Marketing books. For those of…

  • Screen Shot 2014 10 25 at 4.46.47 PM

    5PM: Full-featured Project Management SaaS

    One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the…

  • Web 2.0 for Business Presentation

    Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution

    As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses.…

  • education

    Is Education The Answer?

    I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question…

  • next

    Where’s the Next Button?

    Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given - such as how eyes…

  • business video setup

    Video >= Images + Stories

    People don't read. Isn't that a terrible thing to say? As a blogger, it's especially disturbing but I have to admit that people simply don't read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative…

  • Wordtracker: The Keyword Research Tool That Finds Real Search Opportunities

    The Keyword Research Tool That Finds Real Search Opportunities

    Every business wants to capture the right traffic, but that starts with understanding what people are actually searching for. Keyword research remains one of the most impactful steps in any SEO strategy, yet it’s also one of the easiest to…

  • Depositphotos 20583963 m

    What Search Engines Read…

    Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it's important to recognize what key elements that Search Engines pay attention to, though. Most of…

  • connect the dots

    Connecting the Dots

    Whether you're selling a product, pushing a website, or marketing your services... all of us have three dots on our sketchpad... acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our…

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