Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Can Your Registrar Cut You Off?
With the big todo about GoDaddy's cancellation of it's customer (who now has his own campaign: NoDaddy.com), I decided to look into some other registrars, including my own, to see if they could pull the plug as easily as GoDaddy…
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Is Domain Parking Worthwhile?
Domain parking refers to the practice of registering a domain name without building an active website on it. The registrar or a third-party parking service provides a generic landing page, often filled with pay-per-click ( PPC ) ads or related…
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Can I get my money back, Wikipedia?
I'm not a huge contributor to Wikipedia . However, in the past I have donated some money to the foundation and contributed content to their site. I love Wikipedia... I use it all of the time and I reference it…
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Direct Mail that Works!
I've been meaning to write about this since before the New Year but I had to get the 'ol scanner out to pull together these images of some direct mail I've received recently. The bottom line is that some direct…
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RSS: Make your Feed Link Obvious
With the advent of new browsers, I was not too concerned about putting my RSS link within the content of my site. I'm starting to rethink that. If you weren't already aware, these new browsers can automatically detect an RSS…
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Amazon Associates: Does anyone make any money?
I have to be honest... I love having my bookshelf on my blog and I love discussing books I'm reading with other bloggers. I don't think I've ever made a dime on Amazon Associates, though. It makes me wonder if…
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Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I've seen by a…
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Mavericks at Work: Why the Future Still Belongs to the Rule Breakers
When Mavericks at Work by William C. Taylor and Polly LaBarre was published, it didn’t simply analyze business—it rewired how we thought about it. The book captures the early moment when innovation was moving from the margins to the mainstream,…
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Body Background Images Done Easily
A nice feature you'll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It's actually a fairly simple method to making your blog look nice (or other website)…
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Ouch Verizon
I don't have any sympathy for Verizon. Earlier this year I started an account with Verizon and my company reimbursed me for purchase of a model 6700 PDA phone. Part of the reason I purchased this phone was to connect…