Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark's insightful book Starbucked challenges this notion by delving into Starbucks's unconventional rise. The coffee giant's journey, riddled with unexpected twists…
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My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing . The nice folks at Wiley sent me the Marketing Book - they must have recognized that I'm a sucker for Marketing books. For those of…
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5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the…
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Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution
As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses.…
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Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question…
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Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given - such as how eyes…
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Video >= Images + Stories
People don't read. Isn't that a terrible thing to say? As a blogger, it's especially disturbing but I have to admit that people simply don't read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative…
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The Keyword Research Tool That Finds Real Search Opportunities
Every business wants to capture the right traffic, but that starts with understanding what people are actually searching for. Keyword research remains one of the most impactful steps in any SEO strategy, yet it’s also one of the easiest to…
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What Search Engines Read…
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it's important to recognize what key elements that Search Engines pay attention to, though. Most of…
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Connecting the Dots
Whether you're selling a product, pushing a website, or marketing your services... all of us have three dots on our sketchpad... acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our…
