Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Many Blog Posts?
An interesting question was posed to me today and I wanted to share it with you folks to get your thoughts. Is there an easy way to tell how many blog posts a person’s blog has? With WordPress, it’s pretty simple (perhaps too simple). Wrapping each post is a div with the Post ID. The Post ID happens to be…
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Content Marketing
Blogging is not Enough, “Press the Flesh”!
This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…
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You’d probably open this Mail…
Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card…
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Leveraging Web Analytics
Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden…
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Email Marketing & Automation
It’s Time to Change Email Marketing Strategies when…
Your emails look like this: Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want a plain look, but HTML to those of us who…
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Social Media & Influencer Marketing
Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there that social media is what the young folks are doing and is still not getting taken seriously. The Newspaper Industry…
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Have You Taken Myers-Briggs? ENTP?
We all hate being thrown into a bucket, but I got into a great conversation with someone on Myers-Briggs. The results have never varied over the last decade, I’m an ENTP. Here’s an excerpt: ENTPs value their ability to use imagination and innovation to deal with problems. Trusting in their ingenuity to get them out of trouble, they often neglect…
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Content Marketing
I Believe in Web 3.0!
This slide most likely produces moans and groans when I display it in front of my fellow techies. I have to show it, though. There have been very discreet movements on the web in the past. We had Web 0.0 which was basically text and bulletin boards. Remember those days? Waiting for the image to load line by line with…
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Analytics & Testing
Is Your Site Down? Database?
Do you know? How about your database? Is your domain resolving? Are your site and pages up but just serving database errors? We actually had an instance a couple weeks ago where our site was fully operational, but we were running into issues with the number of database connections. Unfortunately, we found out by an unhappy client notifying us. He…
