Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention : Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in…
-
How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be…
-
Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would put a picture on my blog that displays me as dark-haired, fit, and trim when - in reality - I'm graying and overweight. Ironically, the image…
-
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized…
-
Top 3 Key Elements to Remember for B2B Blogging
In B2B , corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate…
-
I’m getting tired of FPAM
If you're on Facebook, you're getting FPAM'd, aren't you? It sounds pretty funny, but it's not. I think that's what I'm going to start calling it... FPAM = Facebook Spam. My email inbox is full of friend invites, real event…
-
Free Download: Numbered and Alphabetized Google Map Markers
I'm finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel…
-
Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time,…
-
GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM…
-
The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you're always yearning for more, are you ever happy with where you're at? At times it takes something catastrophic at home or at work for…
