Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too…
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Gapingvoid: The Long Tail? Or The Short Tail and the Pile of Bodies…
My friend and colleague Hugh MacLeod has emerged as a true innovator, transforming simple business cards into canvases that convey powerful business and cultural insights. His venture, gapingvoid , bridges art with corporate strategy, offering a fresh perspective on workplace…
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The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth
Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company's reputation and success is often overlooked: simple customer service . This article explores how…
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence ( AI ) is far more advanced and intricate than end-users realize. It's not just utilizing a ton of computing power to target historical data to make predictions. It's testing and iterating through…
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It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big , by Seth Godin this weekend. I'm already enjoying it, although Mr. Godin took me…
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Getting Your Blog to the A-List
Now that I have you here don't be mad and leave. Listen to what I tell you. There's a flame going across the blogosphere right now on Nicholas Carr's Blog posting, The Great Unread . Shel Israel is in on…
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations . We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing!…
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When Psychopaths go to Work
Many of my closest friends and colleagues know that I had a very terrible experience leaving an employer of mine a while ago. Some people may wonder why folks can't simply move on after something like that. When that employer…
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Why Do You Blog?
I like to seek and pass on information. I have throngs of family, friends, coworkers, and clients who ask for my opinion, and I love to give it to them. Unfortunately, I have more questions and more folks needing assistance,…
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Chasing The Tail: Harry Potter and The Long Tail
Saturday begins with my regular stop at the local bookstore. I happened to see the book If Harry Potter Ran General Electric. This isn't a review of the book (which I would recommend); it's an article about the utilization of…