Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Blogging is not Enough, “Press the Flesh”!
This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the…
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Leveraging Web Analytics
Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw…
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It’s Time to Change Email Marketing Strategies when…
Your emails look like this: 1.webp” alt=”” title=”Change This – Topica” class=”alignnone size-full tie-image2231″ /> Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as…
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Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there…
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Have You Taken Myers-Briggs? ENTP?
We all hate being thrown into a bucket, but I got into a great conversation with someone on Myers-Briggs. The results have never varied over the last decade, I’m an ENTP. Here’s an excerpt: ENTPs value their ability to use…
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OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional…
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Verizon: Please Stop the Madness
I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get…
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I’m not going to Barnes and Nobles Today!
They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite…
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ProBlogger: Buy a Copy of Darren’s Book!
1.webp” class=”alignleft”>Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. 1.webp” alt=”” title=”Darren…
