Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled…
-
Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution
As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…
-
Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
-
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
-
How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
-
Video >= Images + Stories
People don’t read. Isn’t that a terrible thing to say? As a blogger, it’s especially disturbing but I have to admit that people simply don’t read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative commons…. no one reads them. We’re busy – we just want to get to the answer and don’t want to…
