Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
It’s the Last 10 Percent
In the last few months, we’ve had at least a dozen releases of new functionality in our application and our integrations. Unfortunately, we also have a few projects that were started many, many months ago prior to my arrival that still aren’t ready for production. It’s not the team’s fault, but it’s now my responsibility to get to production. There’s…
- Content Marketing
Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
- Content Marketing
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
- Content Marketing
WordPress: Related Post Tweaking
If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a list of related posts before the post…
- Paid and Organic Search Marketing
PageRank: Newton’s Gravitational Theory Applied
Newton’s theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude of the gravitational force between the two point masses. G is the gravitational constant. m1 is the mass of the…
- Content Marketing
Video: Blogs in Plain English
Another great video from Common Craft found via Ade’s blog: Some constructive criticism, though… this video really missed the boat on the technology behind blogging – things like pings, trackbacks and search engine optimization. Blogging is the High Octane Fuel for the Search Engine What the video does not speak to is the power of blogging in accelerating topics to…
- Content Marketing
Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…
- Marketing Books
The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level. As an avid reader and blogger, I should be doing better than Junior High School, shouldn’t I? Giving it some…
