Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Data source: W3Schools Safari hasn’t even made any impact, even with its attempt to push into the Windows market. Perhaps part…
-
Build your own Custom Startpage with Google Apps
Tonight I decided to take a break but still wanted to add some pizazz with my new job. It’s a small team that I’m working with but it’s pretty cool how open to technology they are. Right off the bat, I moved quite a bit of our shared documents over to Google Docs. It was a great move since we…
-
Marketing Books
Can Social Media Cure Depression?
Mark Earl’s book, Herd, has been a tough read for me. Don’t take that the wrong way. It’s an amazing book that I found through Hugh McLeod’s blog. I say ‘tough’ because it’s not a 10,000 foot view. Herd (How to change mass behaviour by harnessing our true nature) is a complex book that thoroughly details a plethora of studies…
-
Social Media & Influencer Marketing
Social Media: SAP Global Survey (Part II)
The story behind how I gained interest in Social Media was fairly detailed – a combinations of where I worked, what I did for a living and the influential people in my life. So complex, in fact, that I wrote an entire post on How I got interested in Social Media. Shel passed on additional questions that are just as…
-
Social Media & Influencer Marketing
How did I get interested in Social Media?
When Shel asked for folks who might be interested in providing some response with an SAP Survey on Social Media, I jumped at the opportunity and immediately wrote him. With Shel’s permission, he’s allowed me to post my responses on my blog. This is Part I! Tell me when and how you first got interested in social media. Why? Working…
-
Analytics & Testing
The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you’re always yearning for more, are you ever happy with where you’re at? At times it takes something catastrophic at home or at work for us to figure out all we have to be thankful for. This last week, my blog is back on the…
-
Email Marketing & Automation
Email ROI: A No Brainer for the Large Corporation
We had a fantastic meeting with a national company today and discussed putting an email program into place. The company has over 125,000 clients nationwide, 4,000 salespeople… and no email program. They have 8,000 products with 40 or 50 new products each month that the manufacturers are dying for them to sell. They’re worried about the cost of the email…
-
Martech Zone is in Advertising Age’s Top 50 Blogs
It’s always a pleasure to get recognized for the hard work that you do!
-
Content Marketing
Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt. With Gannett, they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue… and she’s dead-on, especially when it comes to Gannett and the Indianapolis Star. We both used to work there, Ruth retiring from editorial and me getting…
-
Breaking into eCommerce with Restaurants
This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The…
