Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Blogs Versus Forums: Which One Is Right For Your Marketing Efforts
A frequent concern that is brought up when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week; I missed a critical point…
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What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the…
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The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve…
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How the Order of Operations prepared me for Programming
Algebra has always been a favorite subject of mine. There’s not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you’ll remember: First, all operations that lie…
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How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded…
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How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be…
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Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would put a picture on my blog that displays me as dark-haired, fit, and trim when – in reality – I’m graying and overweight. Ironically, the image…
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American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized…
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Top 3 Key Elements to Remember for B2B Blogging
In B2B, corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate with…
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I’m getting tired of FPAM
If you’re on Facebook, you’re getting FPAM’d, aren’t you? It sounds pretty funny, but it’s not. I think that’s what I’m going to start calling it… FPAM = Facebook Spam. My email inbox is full of friend invites, real event…
