Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Breaking into eCommerce with Restaurants
This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The…
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A Bare Barebones Computer Story for you…
The last 4 computers I’ve purchased at home I’ve built myself. If you ever want to save money on a system, learn a little bit about computers and get more power for your buck… click the barebones link on any major online computer store. With my son heading off to IUPUI (tonight), I wanted to surprise him with a great…
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Apple eMac and Microsoft XBox?
It seems a fitting day for this to happen. On the day that Apple releases the iMac – a beautiful computer, a friend of the family gave us it’s older cousin, the eMac. The eMac is really the CRT version of the iMac. It looks like something out of 2001 A Space Odyssey – I think it’s more a piece…
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Content Marketing
How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player, an incredibly simple yet robust player for audio and video files. With its user-friendly interface and comprehensive features, the Wimpy Player is the…
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Building Forms with FormSpring
Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…
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Killing Me (Blog) Softly
Visitors: Down 33%Pageviews: Down 18%RSS Subscriptions: Up 5%Adsense: Down 70%Technorati Rank: Down 4%. These are some of my statistics for the last two weeks on my blog! For my regular visitors, you’ll notice I’ve not been blogging consistently – one of those cardinal rules that you should never break. Blogging is all about momentum. Once you lose momentum, there’s no…
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Project: Wild Birds Unlimited – Fun With Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m really plugging away at knocking this project out of the park! As well, I’m starting a new full-time job in…
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5 Wishes for Browsers… er Opera
Modifoo has asked me to comment on what I feel the Opera browser needs to gain market share. Opera is a fantastic browser from Norway that works and renders fantastically. I am especially a fan of the Mobile version that runs on my phone. Opera may not like my response to this – nor will any other browser – but…
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Content Marketing
RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…
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Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
