Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
-
Working Too Many Hours at Home? An Easy Way to Stop…
Tonight I left my power supply for my laptop at work. I had two power supplies (another good thing to do… always buy an extra!) but one of them recently went on the fritz. As I write this post, I have 2 hours and 15 minutes left to get some work done. Sure, I have other computers in the house…
-
Content Marketing
This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world… nooo… this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn’t seem to fine-tune them enough for publishing. Perhaps one of them was the greatest post in the world. We just…
-
Paid and Organic Search Marketing
Google Adwords: Save a couple bucks…
If you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.
-
Content Marketing
Amazon Associates Central Sucks as bad as the Commission
Weak commissions aren't Amazon's only problem with their Affiliate Program. Their link building site is just as terrible if not worse. Here's some improvements I'd recommend for Amazon if I had the opportunity to change their tools.
-
Product Management: Silence is Success that often goes Unrewarded
Product Management isn't the easiest of jobs. Product Managers sometimes need to learn how silence is sometimes the best recognition you'll receive for a job well done. Read more in this post about the challenges of being a Product Manager and recognizing those rewards.
-
Where are the Single Serving Restaurants?
Why aren't there restaurants that pay attention to serving sizes? With obesity raging in this country and restaurants serving enough for a family of 5 on a single plate, why isn't anyone taking advantage and doing the right thing? Surely there's a market out there.
-
I’m a YouTubotato
YouTube on AppleTV? Can it get better than this? Here's a review of YouTube and AppleTV... you won't be disappointed.
-
Content Marketing
Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency. That got me even more curious. What was the site developed on? According to Netcraft, Ron Paul’s site was previously…
-
Is it really “Social” Media?
I’ve got 36 friends on Facebook, 122 connections on LinkedIn, 178 Members in my MyBlogLog community, a couple dozen on MySpace, about 60 friends on Yahoo! Instant Messenger, 20 on AOL Instant Messenger and a whopping 951 contacts on Plaxo! I’m also on Ryze, MyColts.net, Jaiku, Twitter and I read about a dozen friends’ blogs (among the 300 or so…
