Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
Building Forms with FormSpring
Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…
Killing Me (Blog) Softly
Visitors: Down 33%Pageviews: Down 18%RSS Subscriptions: Up 5%Adsense: Down 70%Technorati Rank: Down 4%. These are some of my statistics for the last two weeks on my blog! For my regular visitors, you’ll notice I’ve not been blogging consistently – one of those cardinal rules that you should never break. Blogging is all about momentum. Once you lose momentum, there’s no…
Project: Wild Birds Unlimited – Fun With Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m really plugging away at knocking this project out of the park! As well, I’m starting a new full-time job in…
- Content Marketing
RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…
- Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
Working Too Many Hours at Home? An Easy Way to Stop…
Tonight I left my power supply for my laptop at work. I had two power supplies (another good thing to do… always buy an extra!) but one of them recently went on the fritz. As I write this post, I have 2 hours and 15 minutes left to get some work done. Sure, I have other computers in the house…
- Content Marketing
This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world… nooo… this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn’t seem to fine-tune them enough for publishing. Perhaps one of them was the greatest post in the world. We just…
- Paid and Organic Search Marketing
Google Adwords: Save a couple bucks…
If you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.
- Content Marketing
Amazon Associates Central Sucks as bad as the Commission
Weak commissions aren't Amazon's only problem with their Affiliate Program. Their link building site is just as terrible if not worse. Here's some improvements I'd recommend for Amazon if I had the opportunity to change their tools.
