Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence ( AI ) is far more advanced and intricate than end-users realize. It's not just utilizing a ton of computing power to target historical data to make predictions. It's testing and iterating through…
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It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big , by Seth Godin this weekend. I'm already enjoying it, although Mr. Godin took me…
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Getting Your Blog to the A-List
Now that I have you here don't be mad and leave. Listen to what I tell you. There's a flame going across the blogosphere right now on Nicholas Carr's Blog posting, The Great Unread . Shel Israel is in on…
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations . We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing!…
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When Psychopaths go to Work
Many of my closest friends and colleagues know that I had a very terrible experience leaving an employer of mine a while ago. Some people may wonder why folks can't simply move on after something like that. When that employer…
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Why Do You Blog?
I like to seek and pass on information. I have throngs of family, friends, coworkers, and clients who ask for my opinion, and I love to give it to them. Unfortunately, I have more questions and more folks needing assistance,…
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Chasing The Tail: Harry Potter and The Long Tail
Saturday begins with my regular stop at the local bookstore. I happened to see the book If Harry Potter Ran General Electric. This isn't a review of the book (which I would recommend); it's an article about the utilization of…
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Godin: Intuition vs Analysis
Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers.... Do you go with Intuition or Analysis ? My personal view on this is that it's a…
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My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics . It's been a while since I couldn't put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took…
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Jack Welch is Wrong
I'm so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he's inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner,…
