Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing Books
Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…
Scrapblog Preview!
Shel Israel’s signature reads “Writer. Consultant. Nice Guy.” He really is a great guy! Today Shel wrote us to tell us about his client, Scrapblog, opening up their site for bloggers to Preview. I took a stroll over to the preview and was blown away! There’s a lot of talk on the net by conventional programmers that believe that Internet…
- Content Marketing
Happy 500th Post to You!
Thanks to all of you for reading my blog and keeping me going. This is my 500th blog post and there's so much to celebrate!
Learning to Ride Bikes and Building Software
Work has been a real challenge recently. Being a Product Manager is a fascinating job – when you actually get to do that job. I know that’s a flippant thing to say but you’re really the central hub in an ongoing tug ‘o war with Sales, Development, Customer Services and leadership in the company. Some people lose site of the…
Book Release! Renée Pawlish: Nephilim, Genesis of Evil
For two and a half years I worked with Renée at a Newspaper Database Marketing firm in Denver, Colorado. Like many talented employees, Renée had creative outlets that blew me away. I was lucky enough and thrilled to read the transcripts of Renée’s first murder mystery book. It was an awesome read, fun and unpredictable! Renée just wrote me and…
Stop Writing for Search Engines
My WordPress template is optimized for Search Engines. I carefully structured my template having learned quite a few tips from quite a few people. Everything from page titles to tags have been tweaked to squeeze as much as I can out of it. Optimizing my blog template works – virtually 50% of my visitors come by way of Search Engines,…
- Email Marketing & Automation
Stealing the Bait from Phishers
Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don’t you? What if we applied this to Phishing? Perhaps every single person that receives a phishing email should actually click through on the link and enter bad information in the…
Do You Encourage or Discourage Your Readers?
Tonight I received an email from Borders. There’s a contest on Gather to write about how a teacher changed your life. A recent blog posting from Brian Clark of CopyBlogger was my inspiration, 5 Grammatical Errors That Make You Look Dumb. Brian wrote the post over 2 weeks ago, but it’s been nagging at me ever since. I consistently struggle…
- Social Media & Influencer Marketing
The Illusion of the Wisdom of Crowds: Examining the Downsides
The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may be a misnomer, and the reliance on crowds can have significant drawbacks. The Wisdom of Crowds is more akin to…
