Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Small Is The New Big

    It’s Not Their Fault. It’s Yours

    I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big, by Seth Godin this weekend. I’m already enjoying it, although Mr. Godin took me by…

  • Getting Your Blog to the A-List

    Getting Your Blog to the A-List

    Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the…

  • Indianapolis Marketing and Business Book Club

    Indianapolis Marketing & Business Book Club

    Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not…

  • Snakes In Suits: When Psychopaths Go To Work

    When Psychopaths go to Work

    Many of my closest friends and colleagues know that I had a very terrible experience leaving an employer of mine a while ago. Some people may wonder why folks can’t simply move on after something like that. When that employer…

  • Why Do You Blog?

    Why Do You Blog?

    I like to seek and pass on information. I have throngs of family, friends, coworkers, and clients who ask for my opinion, and I love to give it to them. Unfortunately, I have more questions and more folks needing assistance,…

  • Harry Potter and The Long Tail

    Chasing The Tail: Harry Potter and The Long Tail

    Saturday begins with my regular stop at the local bookstore. I happened to see the book If Harry Potter Ran General Electric. This isn’t a review of the book (which I would recommend); it’s an article about the utilization of…

  • Intuition versus Analysis

    Godin: Intuition vs Analysis

    Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers…. Do you go with Intuition or Analysis? My personal view on this is that it’s a delicate…

  • Freakonomics: Increase employee pay to save money

    My Freakonomics: How To Save Your Personnel Budget By Increasing Wages

    I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up…

  • Jack Welch is Wrong!

    Jack Welch is Wrong

    I’m so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he’s inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner,…

  • Who Pays You?

    Never Lose Sight of Who Pays You

    Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they…

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