Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Books
It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big, by Seth Godin this weekend. I’m already enjoying it, although Mr. Godin took me by surprise. Had I read more about the book, I would have noticed that the material is a compilation of his…
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Content Marketing
Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
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Marketing Books
Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…
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Marketing Books
When Psychopaths go to Work
Many of my closest friends and colleagues know that I had a very terrible experience leaving an employer of mine a while ago. Some people may wonder why folks can’t simply move on after something like that. When that employer is a very large organization it tends to repeatedly come back and remind you. Unless you actually leave the city,…
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Content Marketing
Why Do You Blog?
I like to seek and pass on information. I have throngs of family, friends, coworkers, and clients who ask for my opinion, and I love to give it to them. Unfortunately, I have more questions and more folks needing assistance, so sometimes, even my family gets mad that I’m not responding. But it is what I’m good at. I like…
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Content Marketing
Chasing The Tail: Harry Potter and The Long Tail
Saturday begins with my regular stop at the local bookstore. I happened to see the book If Harry Potter Ran General Electric. This isn’t a review of the book (which I would recommend); it’s an article about the utilization of Harry Potter to accelerate this book’s reach and sales. I’m reading The Long Tail, which speaks to the intriguing concept…
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Analytics & Testing
Godin: Intuition vs Analysis
Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers…. Do you go with Intuition or Analysis? My personal view on this is that it’s a delicate combination of the two. When I think about analysis, I think about data. It could be data regarding competition, use,…
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Marketing Books
My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up some of my mornings, even making me late for work. At the core of this book is the unique perspective…
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Marketing Books
Jack Welch is Wrong
I’m so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he’s inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner, but it was at the expense of many others who have lost. New RulesOld RulesAgile is best; being big can…
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Sales and Marketing Training
Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…
