Adam Small's Articles on Martech Zone
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The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to…
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SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can…
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Four Communication Best Practices for Tech Startups
Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations - Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech…
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West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine - 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off…
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What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information... all packed into snippets of 140 characters or less. You'll even find a few of the authors from Martech Zone in there, too! The…
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How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google's ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn't it make sense that commenting and leaving your links everywhere…
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of…
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The Greatest Marketing Tool Ever!
1.webp" border="0" alt="sb.jpg" width="250" height="250" />No, I am not going to unveil a new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service…
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SEO: 10 Backlinking Temptations To Avoid
Google's gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged... relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of…
