Adam Small's Articles on Martech Zone
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What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information... all packed into snippets of 140 characters or less. You'll even find a few of the authors from Martech Zone in there, too! The…
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How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google's ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn't it make sense that commenting and leaving your links everywhere…
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of…
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SEO: 10 Backlinking Temptations To Avoid
Google's gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged... relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of…
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Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don't require my immediate attention or action within a period…
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Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations…
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Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task . I've been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task…
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Twitter Brand Faux Pas
There's this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I'll suddenly follow him (since I haven't the last 27 times he's tried.). He must imagine that…
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Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here's the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she…
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Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug…