Douglas Karr's Articles on Martech Zone
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Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in…
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Timeline and Tips For Successfully Planning and Promoting Your Next Webinar
Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live…
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Shufflrr: Centralize, Control, and Create PowerPoint Slides
Whether you’re pitching a new client, running sales training, or delivering a quarterly business review, presentation prep shouldn’t feel like reinventing the wheel every time. Yet for many marketing and sales teams, it still does. Slides live in scattered folders,…
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BlueConic: Transform Customer Data Into Growth-Driving Action
Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party (3P) data,…
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Understanding Demand Generation vs Lead Generation
Two critical strategies often emerge in marketing and sales: Demand Generation (demandgen) and Lead Generation (leadgen). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process. This comprehensive guide will…
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The Impact of Gender on Color: Do Men and Women Prefer Different Colors?
Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context are important, research has consistently shown that gender can significantly impact color preferences…
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Envato: Why I Pay For WordPress Themes From The ThemeForest Marketplace
Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato’s marketplace, ThemeForest, because they had a tight budget and needed to get up…
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FADEL IPM Suite: Power Smarter IP Licensing For Your Enterprise with AI-Driven Precision
Managing rights, royalties, and brand compliance across global content, merchandise, and publishing deals has never been more complex—or more critical. With rising IP infringement risks, disjointed data silos, and increasing audit demands, organizations are under pressure to modernize their approach…
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Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding…
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SalesRabbit: The Ultimate All-In-One Platform for Streamlining Your Field Sales Process
Field sales, also known as outside sales, is a dynamic and essential component of many businesses’ revenue generation strategies. It involves sales representatives venturing out of the office to meet potential customers, whether at their homes, businesses, or other locations.…
