Douglas Karr's Articles on Martech Zone
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Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding…
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SalesRabbit: The Ultimate All-In-One Platform for Streamlining Your Field Sales Process
Field sales, also known as outside sales, is a dynamic and essential component of many businesses’ revenue generation strategies. It involves sales representatives venturing out of the office to meet potential customers, whether at their homes, businesses, or other locations.…
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Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes…
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The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure…
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Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there’s little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It’s safe to say that,…
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Roblox: Delivering Brand Engagement With Immersive Digital and Virtual Reality Experiences
Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics (GenZ), become increasingly immersed in virtual (VR) worlds and interactive experiences. Marketers and brand managers constantly seek innovative ways to connect with their target audience, create meaningful engagement, and…
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Here Are Over 80 Software Review, Advice, Comparison, And Discovery Sites To Promote Your Startup or Product in 2024
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they haven’t heard of yet or that may even be beta. Aside from the alerts I…
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The New Playing Field: How Social Media Reshaped Sports Marketing Forever
The roar of the crowd, the thrill of the game, the anticipation of the next play – these hallmarks of sports fandom are increasingly experienced not in stadiums or on television screens, but through the glow of smartphones and tablets.…
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Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today’s hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences (CX) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights and optimize…
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Pipedrive: Streamline Sales With A CRM That Puts Salespeople First
Sales professionals face numerous challenges. From managing a constant influx of leads to nurturing relationships with existing customers, their time and attention demands are relentless. Keeping track of multiple deals, scheduling follow-ups, and maintaining accurate records can quickly become overwhelming.…
