Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 153 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrSep 7, 2023

WordPress: How To Add A Modified Date Column To Your Posts View And Make It Sortable

If you’ve been a long-time reader of Martech Zone, you have likely noticed the work I’ve been doing to remove outdated articles and update articles that are popular but outdated. When working within my posts page in WordPress admin, I…
Douglas KarrSep 6, 2023

Digital Signature vs. Electronic Signature: Understanding the Difference

The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are “Digital Signature” and “Electronic Signature.” While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities…
Douglas KarrSep 6, 2023

Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers

Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting,…
Douglas KarrSep 6, 2023

CodeGuard: Easy and Affordable Website Offsite Backups And Malware Protection For Your Clients

I’m genuinely surprised by how many clients we speak to that host their sites and either don’t have a backup of their site, don’t regularly schedule backups, or are using a method that backs up the site on the server…
Douglas KarrSep 6, 2023

CrowdSPRING: The Agency Killer?

Your brand’s visual identity is a critical component of success. Whether you’re launching a startup, rebranding, or simply looking to refresh your image, Crowdspring offers a design solution that blends speed, expertise, and affordability to help your brand stand out.…
Douglas KarrSep 5, 2023

What Key Elements Are Incorporated Into A Comprehensive Business Communication Strategy?

Business communication is the lifeblood of any organization, serving as a bridge between the company and its internal and external stakeholders. In the digital age, an effective communication strategy is crucial for building awareness, authority, value, disseminating news, keeping employees…
Douglas KarrSep 5, 2023

What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook

Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their…
Douglas KarrSep 5, 2023

Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation

When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie. It’s as if Apple has just given up on updating the platform for the needs of today’s businesses and creators. I called my…
Douglas KarrSep 4, 2023

How To Load Multiple Google Analytics 4 Properties With A Single Script

Monitoring a single site with multiple Google Analytics 4 (GA4) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation: Different departments or teams…
Douglas KarrSep 4, 2023

Chartbeat: Content Analytics and Insights for Publishers

Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat. This clever and robust software delivers real-time analytics,…

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