Douglas Karr's Articles on Martech Zone
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Post Planner: Social Media Management Software For Content Creation, Curation, Scheduling, And Analysis
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster a community is the ability to scale their presence across…
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Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales,…
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How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s…
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Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach.…
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App: Cost Per Action Calculator
Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign…
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CallRail: Attribute Your Inbound Calls To The Campaigns That Drive Them
If you’re utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it’s impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their…
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Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black…
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Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing…
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VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. DK New Media had been recently hired to help a company whose site had been hacked and malware injected throughout their core…
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12 Factors that Impact Your International Email Strategy
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s…
