Douglas Karr's Articles on Martech Zone

Total articles: 4.095 | Page 179 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJan 30, 2023

What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?

Terminus has produced this detailed infographic that defines the stages of the ABM sales funnel as well as what to measure in order to optimize each stage’s success. If you’re new to ABM, we’ve written about what Account-Based Marketing is…
Douglas KarrJan 27, 2023

Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle

With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m…
Douglas KarrJan 26, 2023

GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program

No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a…
Douglas KarrJan 25, 2023

Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform.…
Douglas KarrJan 25, 2023

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect…
Douglas KarrJan 24, 2023

VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform

Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe’s video animation software helps brands create memorable visual moments from their stories. With VideoScribe, users build their own introductory videos, case study videos, testimonial…
Douglas KarrJan 24, 2023

Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform

Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides…
Douglas KarrJan 23, 2023

Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website

One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I’m a huge proponent of SEO for a few reasons: Intent – search engine visitors enter…
Douglas KarrJan 23, 2023

EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals

Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits…
Douglas KarrJan 21, 2023

BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO

When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any…

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