Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 184 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrDec 17, 2022

Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools

Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically?…
Douglas KarrDec 16, 2022

What is Virtual Reality?

Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology’s strategies and virtual reality is no different. Tools for developing virtual…
Douglas KarrDec 15, 2022

Parallels Desktop: Run Any OS Seamlessly on macOS

For product managers, developers, and QA teams, the ability to test and run applications across multiple operating systems is critical. Yet, switching between devices or rebooting into another OS via Boot Camp can interrupt workflow and productivity. The modern Mac…
Douglas KarrDec 14, 2022

Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails

While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables…
Douglas KarrDec 14, 2022

Infographic: Your Checklist For Conversion Rate Optimization

Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate…
Douglas KarrDec 13, 2022

Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies

WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types…
Douglas KarrDec 12, 2022

What Is A Content Delivery Network (CDN)?

Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow –…
Douglas KarrDec 12, 2022

Image Compression Is A Must For Search, Mobile, And Conversion Optimization

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye.…
Douglas KarrDec 9, 2022

GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings

Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m…
Douglas KarrDec 8, 2022

Filestage: Streamline Your Video Review And Approval Process

We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent – the client, the scriptwriter, the illustrator, the animator, and the voice-over…

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