Douglas Karr's Articles on Martech Zone
- Paid and Organic Search Marketing
Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…
- Content Marketing
Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design
While I’m deep into tech on a daily basis, I don’t get as much time as I’d like to share the complex integrations and automation that my company implements for customers. As well, I don’t have a lot of discovery time. Most of the technology I write about are companies that seek out Martech Zone covering them, but every once…
- Analytics & Testing
What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. What are…
- E-commerce and Retail
Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…
- Content Marketing
What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I’ve also helped businesses of every size to implement technology to increase internal efficiency and external customer experience. As…
- Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
- E-commerce and Retail
Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform
My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t…
- Content Marketing
Scoop.it: Transform Content Curation Into Business Growth
Staying visible requires more than just producing your own blog posts and social updates. Audiences expect a steady stream of fresh, relevant information from trusted sources. Yet creating that volume of original content is time-consuming and expensive, and many teams struggle to maintain consistency. That’s where curated content becomes a powerful advantage. Scoop.it Scoop.it is a content curation and distribution…
- Advertising Technology
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…
- Marketing & Sales Videos
Ecamm Live: Must-Have Software for Every Live Streamer
I’ve shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I’d assembled… from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to a good friend of mine Jack Klemeyer, a certified John Maxwell Coach and Jack told me that I needed to…
