Douglas Karr's Articles on Martech Zone
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Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email…
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Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on…
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Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins.…
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What is Interactive Marketing?
Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a…
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Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible.…
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Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most…
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Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook’s current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the…
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Why Voice Calls Are Critical To Your Customer’s Journey
I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they…
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Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt
Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct…
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QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and…
