Douglas Karr's Articles on Martech Zone

Total articles: 4.091 | Page 204 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJan 28, 2022

How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop

We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the…
Douglas KarrJan 22, 2022

10 Modern Technologies That Are Transforming Digital Marketing

The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and…
Douglas KarrJan 22, 2022

Coggle: Unleashing Creative and Organizational Potential With Mind Mapping

Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts…
Douglas KarrJan 19, 2022

How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed

One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs,…
Douglas KarrJan 17, 2022

How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud

Marketing Cloud’s integration with Google Analytics 4 (GA4) is a powerful tool that enables you to track and analyze customer journey activities. Marketing Cloud automatically appends tracking data to every link in your emails, SMS messages, and journeys. This comprehensive…
Douglas KarrJan 11, 2022

How Important Is Your LinkedIn Profile Photo?

Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera had you position your head to a target,…
Douglas KarrJan 8, 2022

Owning Your Domain!

Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course,…
Douglas KarrJan 2, 2022

How to Optimize Welcome Message Emails for Maximum Engagement

A well-crafted welcome message is one of the most effective ways to build trust, set expectations, and move new subscribers further down your funnel. This first impression can determine whether a user stays engaged with your brand or quietly disappears.…
Douglas KarrDec 29, 2021

Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands

If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are…
Douglas KarrDec 28, 2021

Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers

Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital…

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