Douglas Karr's Articles on Martech Zone
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Headliner: Build Audiograms For Your Podcast To Promote Socially
The podcast industry continues to grow for businesses. We’ve seen the incredible impact on the podcast series that we’ve helped companies to launch – many easily moving into the top percent of their industry due to a lack of competing…
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16 Types of Infographic Layouts to Inspire You!
Over the years, we’ve become quite a resource for readers to find and learn from infographics. Infographics are, perhaps, one of the best tools of the trade right now because they have a number of advantages: They’re easily shared, making…
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ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)
If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call…
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How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the…
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SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now…
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Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just…
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How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). We wanted to provide a clean list using the icons for each service to save space when displaying his social…
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DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone…
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Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns
While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a…
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13 Types of Triggered Email Campaigns You Should Implement
In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in…
