Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • WordPress - How to Block Search Engines

    How to Block Search Engines from Indexing WordPress

    It seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress – everything from building plugins for companies to developing a video workflow application using Amazon cloud…

  • Animaker Animated Video Builder and Editing Platform

    Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad Builder

    Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that’s both visual and audible. While video is an incredible medium, it’s often insurmountable…

  • Salesforce B2B Commerce Cloud and Agentforce Global

    Salesforce: Unlock Global B2B Growth With AI-Powered Commerce

    B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling…

  • What is Growth Hacking? Techniques

    What is Growth Hacking? Here Are 15 Techniques

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the…

  • Valentine's Day Infographic on Ecommerce, Retail Spending

    Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

    If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending –…

  • SimpleTexting SMS Marketing Platform

    SimpleTexting: An SMS and Text Messaging Platform

    Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales –…

  • ActionIQ - CDP

    ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

    If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or…

  • KWI Commerce

    KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers

    The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer…

  • Blog Post MP3 Player with WordPress

    WordPress: Embed an MP3 Player in Your Blog Post

    With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types –…

  • Decline of Newspapers

    The Decline of Newspapers

    I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you…

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