Douglas Karr's Articles on Martech Zone
- Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
- Sales Enablement, Automation, and Performance
Scared Salesless
This week, I sat down with a business owner that I’ve worked with on a few projects. He’s very talented and has a growing business that’s doing well. As a young small business, he’s challenged with carefully balancing his calendar and budget. He had a major engagement that was planned with a new client unexpectedly get delayed. It put the…
- Marketing Tools
Duet: Use Your iPad As An Additional Monitor
Every once in a while, you discover some amazing application that you wonder how you ever did without. I’ve been working onsite a ton with clients and in coworking facilities around the country, but I found it difficult to be productive with just one screen. I was spoiled by having multiple screens at my office, and I wanted something for…
- Content Marketing
Ditch Your Video Editor for One of These With Audio Synching
This last week, I was working on remixing a customer testimonial for a client. The videographer they worked with was fantastic, providing all of the raw video and audio to them in the event they wanted to assemble videos in the future. They shared the raw MXF files with me so that I could download them and I instantly realized…
- Content Marketing
PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
- Marketing Events
On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…
- Sales and Marketing Training
What Is A Marketing Strategy?
A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…
- Content Marketing
How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…
- E-commerce and Retail
Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience. A referral program tailored to your brand will turn more of…
- Content Marketing
Stop Shaming Companies that Bail on Social Media and Content Marketing
shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,
