Douglas Karr's Articles on Martech Zone
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Marketing Tools
Design Wizard: Create High-Quality Graphical Content in Minutes
The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to…
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Marketing Infographics
A Guide for Small Businesses to Advertise on Facebook
The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a…
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Content Marketing
PHP: Use the WordPress API to Build a Shortcode to List Subpages
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function,…
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Artificial Intelligence
Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come…
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Marketing Infographics
A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes… if you’ve not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson, owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to several hotels she might be interested in staying at to see if they might provide a stay in trade for some…
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Marketing Infographics
Return on Social Media Investment
Social media had incredible promise as a medium to foster a relationship between the customer or client and the business providing the products or service. Many companies jumped instantly on board but the ROI has been elusive as it didn’t often end in immediate or direct revenue. Before you can set your social program up for success, it is important…
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Content Marketing
What’s Changed About Corporate Blogging Over The Years?
If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and…
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Social Media & Influencer Marketing
Is There Any Better Time to Launch a New Social Network?
I’m spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was my fault. They said my open discussion of politics over the last few years opened the door. I truly believed…
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Content Marketing
Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…
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Marketing Infographics
The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…
