Douglas Karr's Articles on Martech Zone

Total articles: 4.146 | Page 245 of 415

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Social Media & Influencer Marketing

Douglas KarrNov 3, 2017

I’m Testing Twitter’s New Amplification

Twitter is testing a beta advertising program where they amplify your tweets. It’s $99 a month and you select the geography as well as some target categories. I’m still a fan of Twitter and I’m intrigued by this offering, so when I received the email asking me to join the beta I had to say yes. I wanted to share…
Social Media & Influencer Marketing

Douglas KarrOct 27, 2017

The Rise and Growth of Social Media Customer Service

You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one, as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were not too happy when I…
Content Marketing

Douglas KarrOct 26, 2017

Are Online Software Directories a Platform’s Friend or Competitor?

A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
Marketing Tools

Douglas KarrOct 25, 2017

Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages

Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…
Social Media & Influencer Marketing

Douglas KarrOct 23, 2017

Please Don’t Respond to a Social Media Request This Way

One of my favorite mobile applications is Waze. It routes me away from traffic, helps me avoid hazards, and warns me of the police up ahead – saving me from speeding tickets if I happened to be day dreaming and drifting over the limit. I was in the car the other day and decided to stop by a cigar shop…
Marketing Infographics

Douglas KarrOct 13, 2017

SEO: 5 Trends to Optimize for Google Organic Search

A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on…
Content Marketing

Douglas KarrOct 12, 2017

OneLocal: A Suite of Products for Local Marketing and SEO

OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
Social Media & Influencer Marketing

Douglas KarrOct 4, 2017

Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall

Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
Content Marketing

Douglas KarrOct 2, 2017

After 13 Years, Podcasting Has Finally Come Of Age For Corporations

In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…
Advertising Technology

Douglas KarrSep 26, 2017

Are Programmatic Advertising Buys Killing Your Reputation?

Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance…

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