Douglas Karr's Articles on Martech Zone
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How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies - this only happens once a year and the other days they go back to business as…
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Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it's imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole's referral marketing platform creates advocacy programs that scale for the biggest…
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Stop Shaming Companies that Bail on Social Media and Content Marketing
I've been observing a pattern over the last year that I believe is quite disturbing... the shaming of companies by respected leaders in the marketing industry when they decide to reduce or change up their social media or content strategies.…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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Xara: Create Visually Engaging Marketing Documents in Minutes
There's not a day that goes by that I'm not working in Illustrator, Photoshop, and InDesign and I'm constantly frustrated by the lack of consistency in each tool's offerings. I received a note from the team at Xara a week…
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SpotOn and Poynt: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They've partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer…
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SafeTradeSpots: Making Online Transactions Safer, One Community at a Time
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone . There are parking spots and…
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Help Lead the Marketing Rebellion
The first time I met Mark Schaefer , I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I'm a competent practitioner in this industry, I look to a handful of…
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How to Implement Email Accessibility For Assistive Technologies
There's a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is that they're behind. I assure…
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Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I'm keeping up. Months ago, I purchased a DJI Mavic Air , and tested it with…