Douglas Karr's Articles on Martech Zone
- Marketing Infographics
5 Reasons Your Sales Team Isn’t Reaching Their Quotas
Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. Organizations in 2015 are making a fundamental shift toward aggressive growth. Sales leaders must refocus on making their teams more successful by looking beyond tactical sales enablement and empowering sales…
- Analytics & Testing
Branch Metrics: Convert, Grow and Track Mobile App Adoption
Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. Increase mobile app activation rates with automated login and incentives.…
- Content Marketing
If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…
- Analytics & Testing
RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking…
- Marketing & Sales Videos
Storyworks1: A Location-Aware Digital Sales Content Delivery Platform
Storyworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1’s new Opportunity Locator provides field sales personnel with the ability to sync their current location with a CRM via mobile device in order to map…
- Content Marketing
The High Cost of Web Design Failures is Too Common
When you read these two statistics, you’re going to be shocked. More than 45% of all businesses don’t have a website. And of the DIY’s (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one at all. This doesn’t even count the number of businesses that have a website that simply isn’t driving leads… which I…
- Content Marketing
The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…
- Marketing Infographics
Social Media Marketing Mistakes You Should Avoid
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged…
- Content Marketing
Happy 4th of July! It Can Pay to be Patriotic on Social Media
In the United States, we’re celebrating Independence Day today… otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that’s perfect for engaging your audience personally. Put the two together and you have a great chance to show your patriotism and…
- E-commerce and Retail
What do Consumers Think About the New Media Landscape?
There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person……
