Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 284 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Social Media & Influencer Marketing

Douglas KarrSep 29, 2014

The Questions That Aren’t Being Asked About Ello

I’m sure someone is asking these questions, but I’m going to take a stab at it anyways because I haven’t found them. I joined Ello quite early – thanks to my friend and fellow marketing tech addict, Kevin Mullett. Immediately, within the small network I roamed and discovered some amazing people that I had never met before. We began sharing…
Marketing Infographics

Douglas KarrSep 28, 2014

How are Marketers Like You Selecting a Marketing Automation Provider?

We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that…
Marketing Infographics

Douglas KarrSep 26, 2014

Here are 33 LinkedIn Tips for you to Tweet!

There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…
Marketing Infographics

Douglas KarrSep 25, 2014

5 Tips to Successfully Convert Your Online Prospect into a Client

We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course,…
Mobile Marketing, Messaging, and Apps

Douglas KarrSep 24, 2014

If You’re in Sales or Marketing, Get Refresh Now!

It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I…
Marketing Infographics

Douglas KarrSep 19, 2014

How to Measure the Return on Investment of Social Media

We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership…
Sales Enablement, Automation, and Performance

Douglas KarrSep 17, 2014

Ballparker: Create Estimates with Ease

The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…
Content Marketing

Douglas KarrSep 13, 2014

Stats That Will Help Get You More Instagram Likes and Follows

A few weeks ago, Jenn Lisak spoke with Dave – also known as Kewiki – about visual communication strategies online. If you’ve not followed Kewiki… his account is a must follow. He’s nearing a quarter of a million followers and the incredible visual work he puts online daily will take your breath away. Dave is a great example of how…
Sales Enablement, Automation, and Performance

Douglas KarrSep 12, 2014

The Marketing and Sales Benefits of Marketing Automation

According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s…
Social Media & Influencer Marketing

Douglas KarrSep 10, 2014

Transparency is Optional, Authenticity is Not

In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and most recently – I shared an evening out where I had quite a few drinks. I’m still not totally transparent…

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