Douglas Karr's Articles on Martech Zone
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The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a…
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5 Email Optimization Tips to Increase Opens and Clicks
It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd?…
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Where do Visitors Click on a Blog?
We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…
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Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they’re shared anyways. Case in point, I’m pretty confident that virtually any medium would tell you they have the best return on investment (ROI). Everyone can’t…
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Add a Tweetwall to Your Next Event With Hootfeed
Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite’s Hootfeed. The HootFeed is an easy-to-customize tool, which animates the Twitter activity you care about live; encouraging your guests to interact with the event’s feed. By…
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Understanding How Pay Per Click Assists Your Organic Search
It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow…
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Ready to Ramp Up Your Instagram Marketing?
I’ll be the first to admit that I don’t put too much time into Vine, Instagram and sharing images on social media. I want to, but it’s just so much easier to provide a tip via text than it is to grab a graphic, do some design, and share something that is just as meaningful, but gets a ton more…
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Digital Marketing and SEO for Bands and Musicians
Over the years, I’ve become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can barely see from the nosebleed seats at the local stadium or amphitheater. If you want to be found locally, though,…
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Why Magento Continues to Lead the E-commerce CMS Industry
Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits – so it’s become imperative that they build their e-commerce presence and try to take back market share. While there are some great platforms out there that…
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TrendSpottr: Transform Social Noise Into Actionable Early Signals
Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…
