Douglas Karr's Articles on Martech Zone
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Content Marketing
Me-Commerce and Retail’s Future
Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…
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Marketing Infographics
The Most Wanted Wearable Technologies
A few weeks ago, my mother had a scare with her heart that required her to wear a defibrillator full time. The system monitored and uploaded her heart data through sensors in the vest, would automatically warn if there was a sensor position off, and – in the event of a heart attack – would warn bystanders to step back…
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Email Marketing & Automation
Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
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Email Marketing & Automation
Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
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E-commerce and Retail
Credit Card Processing and Mobile Checkouts Explained
Mobile payments are becoming commonplace and a solid strategy for closing business faster and making payment processes easier on the customer. Whether you’re a e-commerce provider with a full shopping cart, a merchant with mobile checkout (our example here), or even a service provider (we use FreshBooks for invoicing with payments enabled), mobile payments are a great strategy to bridge…
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Social Media & Influencer Marketing
The 5 Social Media Misconceptions of Businesses
Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but – in all honesty – I think this industry is finally matured and the results speak for themselves. Social Media Misconception #1: Social Media is a Marketing Channel Companies…
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Content Marketing
The Content Marketing Conundrum
Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work. As many of us would have expected their findings revealed that content budgets…
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Content Marketing
Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency’s finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative execution, all the way through a…
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E-commerce and Retail
The Mobile Marketing Takeover
Mobile phones used to be so alien to us all, and yet now they are completely common place. Smartphones are more advanced and more interactive than ever, and there are still new and exciting developments under way for many large companies. When it comes to branding and advertising it is important to know how to reach mobile audiences as well…
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Analytics & Testing
Google Analytics: Content Grouping for Content Performance Analysis
This feature in Google Analytics may be one of the biggest and most helpful that they’ve released in a long time! As we produce content for clients, we’re always aggregating stats at a topical level to understand what contnet performs well with visits and conversions. We’ve actually mimicked this reporting behavior for clients by creating multiple accounts and adding segmented…
