Douglas Karr's Articles on Martech Zone
- Content Marketing
The 8 Step Approach to Successful Content Marketing
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and…
- Content Marketing
Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It’s a solid move – not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to modify your web presence without scrapping…
- Marketing Infographics
6 Myths of Social Sharing
There are no rules! This has been my mantra for as long as I’ve been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice every single day. Of course there are strategies…
- Marketing & Sales Videos
FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad
FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user…
- Marketing & Sales Videos
How Do You Justify a Video Marketing Strategy?
It’s not just anecdotal evidence that supports the use of video, it’s the science of video that captures the attention and emotion of the viewer or subscriber. We’ve been pushing all of our clients to make the move to video and have been sprinkling them throughout their sites… from product explainer videos, to complex animations, to customer testimonials and common…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
- Advertising Technology
How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…
- Marketing Infographics
Social Customer Service for Marketeers
Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share…
- Marketing Infographics
More Content, More Problems: The Struggle of a Sales Rep
We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits,…
- Marketing Infographics
How to Make Marketing Automation Work for You
There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…
