Douglas Karr's Articles on Martech Zone
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Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your…
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Stats That Will Help Get You More Instagram Likes and Follows
A few weeks ago, Jenn Lisak spoke with Dave – also known as Kewiki – about visual communication strategies online. If you’ve not followed Kewiki… his account is a must follow. He’s nearing a quarter of a million followers and…
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The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting…
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Transparency is Optional, Authenticity is Not
In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and…
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How to Increase Your Email’s Chance of Getting to the Inbox
Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there…
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It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual…
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This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to…
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The Rise of Purpose-Driven Social Marketing
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing…
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PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads,…
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Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning.…
