Douglas Karr's Articles on Martech Zone
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Marketing Observations From The Long Tail
W ired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More . Two years later,…
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The Humane Interface: New Directions for Designing Interactive Systems
We spend our days navigating CRM dashboards, composing emails, tracking metrics, or building campaigns. The Humane Interface will feel less like a treatise on user interface design and more like a mirror to your daily frustrations. Jef Raskin—best known as…
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The Perception of Effort Matters in Business
Because it " looks like you're trying," Seth writes . A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit.…
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Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in…
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My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too…
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Gapingvoid: The Long Tail? Or The Short Tail and the Pile of Bodies…
My friend and colleague Hugh MacLeod has emerged as a true innovator, transforming simple business cards into canvases that convey powerful business and cultural insights. His venture, gapingvoid, bridges art with corporate strategy, offering a fresh perspective on workplace motivation,…
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The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth
Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company's reputation and success is often overlooked: simple customer service . This article explores how…
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence ( AI ) is far more advanced and intricate than end-users realize. It's not just utilizing a ton of computing power to target historical data to make predictions. It's testing and iterating through…
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It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big , by Seth Godin this weekend. I'm already enjoying it, although Mr. Godin took me…
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Getting Your Blog to the A-List
Now that I have you here don't be mad and leave. Listen to what I tell you. There's a flame going across the blogosphere right now on Nicholas Carr's Blog posting, The Great Unread . Shel Israel is in on…
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations . We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing!…
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When Psychopaths go to Work
Many of my closest friends and colleagues know that I had a very terrible experience leaving an employer of mine a while ago. Some people may wonder why folks can't simply move on after something like that. When that employer…
