Douglas Karr's Articles on Martech Zone
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…
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Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of "featuritis" - the tendency of products to accumulate more and more features to the…
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Consultants, Contractors, and Employees: Where Are We Heading?
Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It's a delicate situation - sometimes employees feel like they are being betrayed that you're going external. Quite honestly, there's a…
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Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It's a quick read and the message behind it is…
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The Illusion of the Wisdom of Crowds: Examining the Downsides
The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may…
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Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There's another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!).…
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The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I've gathered quite a few resources from many sites. I would be remiss if I didn't publicly thank them. I'm also providing a handout to folks with resources…
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Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals…
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What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than…
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The Blogging Triangle: 3 Elements of Success
I've been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I'm going to discuss the advantages and…
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The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal . Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique…
