Douglas Karr's Articles on Martech Zone
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Analytics & Testing
Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it: The questions we ask change the thing we make. Organizations that do nothing but measure the numbers rarely create breakthroughs.…
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Analytics & Testing
Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B…
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Analytics & Testing
The 4 Steps to Social Media Marketing
One of Stephen Covey’s The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. I especially appreciate this infographic because it…
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Content Marketing
Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
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Analytics & Testing
Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years. Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment. Appboy is a data-driven solution that enables mobile app marketers to create rich user profiles on their mobile audience, and then…
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Sales Enablement, Automation, and Performance
Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It’s a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I’ve watched some folks nurture leads incredibly well, and I’ve put “Do Not Answer” in my phone book to avoid the sales people…
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Content Marketing
The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…
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Marketing Infographics
Your Brand as a Planet – The Social Employee
We were excited when we saw EveryoneSocial and the ability to utilize your own employees to help increase the voice of your company but we’re still surprised at how quiet many companies are. We recognize that some employees simply aren’t connected, but when we see a couple retweets coming from a company with hundreds of employees, we start to wonder…
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E-commerce and Retail
20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into the game with a solid plan and sell, sell, sell. We’re about to enter the most wonderful time of year…
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Content Marketing
Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to…
