Douglas Karr's Articles on Martech Zone
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Big Brands have a Problem, Pear Has a Solution
Whether it's beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it's estimated that big brands have lost over $18 billion in sales to local farms and restaurants.…
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Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant , we've struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply…
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Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline…
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Why You Need to Upgrade Your Card Swipe to EMV
While at IRCE, I got to sit down with Intuit's SVP of Payments and Commerce Solutions, Eric Dunn . It was an eye-opening look into Intuit's growth in the retail and e-commerce market. In fact, many people don't realize but…
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Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social…
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How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business ( B2B ) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO , lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can…
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How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to…
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Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages , call-to-actions , and email should be on your…
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Prediction: Your Business Will Be an E-commerce Business
Have you seen our newly launched site ? It's quite incredible. We worked on the designs and development of our publication for over six months, and I can't tell you how much time we spent. The issue was simply that…
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Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of…