Douglas Karr's Articles on Martech Zone
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Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that post, I didn’t object to buying followers, likes, clicks, etc… in fact, I felt it was an investment that was…
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A Field Guide to Navigating Social Media
This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using? Why should I use Pinterest or Google Plus or [insert network]? What network is best for my business? The social…
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn’t advise any student or professional to go the route of solely becoming proficient in social media. Social media is but one channel of an overall marketing strategy. You should…
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Managing CTAs or Ads with WordPress
We run a combination of ad purchases on our site – including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we’ve chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display ads. Combined with Jetpack’s visibility…
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Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic – easier than many think. Twitter users are both active and vocal about where they are and what they’re doing. By following active Twitter users regionally, companies who rely on local business can increase their direct traffic as well as amplify…
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25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
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How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing. Social media is no longer an option for business, it’s essential to maintain…
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Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I’m not sure I’d agree given a review of Slick Kick’s features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program… which Slick Kick doesn’t appear to support. But I will attest to their multi-channel marketing capabilities as you’ll see from the…
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes…
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
