Douglas Karr's Articles on Martech Zone
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Content Marketing
14 Statistics to Justify Content Marketing
We often work with folks that have trouble understanding the benefits of content marketing. They may be advertising on traditional media or be driving sales with a fantastic outbound team. While we’re not in any way against that, the investment is quite different. With advertising, the audience is owned by someone else and you’re paying a premium to access that…
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Social Media & Influencer Marketing
Adphorus: Facebook Ad and Social CRM Platform
Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…
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Content Marketing
Justintime: Rich Web, Mobile and Tablet Prototypes
Justintime Prototyper allows you to build interactive rich web, mobile and tablet wireframes. Justintime Prototyper enables the creation of interactive prototypes with gestures and stunning effects. You can even prototype data-driven apps and form validations without a single line of code. View examples of Prototyper on their site. Justintime Prototyper features: Mobile Application Prototypes – Enjoy prototyping your mobile apps…
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Content Marketing
Are You a Destination? An Exit? Or Just a Sign?
The perception of what online marketing should be differs from company to company. We have clients who are very content with simply having a nice brochure site so that they can check off their marketing list that they have a pretty site. It’s an unfortunate viewpoint, but some still struggle with understanding the interactive nature of the web and they…
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Content Marketing
Meltwater Buzz Updates: Curation, Value and Authority
People often ask me how in the world we’re able to find and write about so many marketing technologies out there. It is true that we get pitched quite a bit by public relations professionals, but Martech Zone isn’t a news site – we’re a site to help marketers find technology they can leverage. Many of the tools we share…
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E-commerce and Retail
FATWIN: Increase Foot Traffic In-Store and Online With Omni-Channel Contests
I had the pleasure of sitting down with the founder and team at FATWIN yesterday as they launched. Scott Hill is the co-founder and executive of a measured marketing software and services company that’s been helping companies for a decade. His company launched FATWIN, a platform that helps businesses drive web and in-store traffic through gaming, contests, and prize redemption.…
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Marketing & Sales Videos
UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
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Sales and Marketing Training
Is Sales Science or Art?
This is such a great question that I decided to pose it to two professionals I know who work with leading sales departments daily. Bill Caskey of Caskey Sales Training is a nationally recognized sales expert and coach, and Isaac Pellerin, a sales proposal platform manager that’s exploded in growth. Both are clients! From Isaac: The Art of Sales I…
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Analytics & Testing
Planspot: Promote and Sell out your Events
Planspot helps you to reach your event’s audience by promoting your event to specific magazines, publishers, newspapers and event listings, based on your event’s location and topics. Planspot allows you to reach your audience, get your event listed in magazines, blogs and other media, promote your ticket sales everywhere, and keep event information updated and synced. Key Features of Planspot:…
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Analytics & Testing
Amplitude: Mobile Analytics for Decision Makers
Amplitude is a simple mobile application analytics platform for developers to integrate. The platform includes real time analysis, interactive dashboards, retention by cohort, instant retroactive funnels, individual user histories and data export. Professional, business and enterprise plans also include revenue analysis, user segmentation, customizable queries, advertising attribution analytics, direct database access and custom integration depending on the package you sign…
