Douglas Karr's Articles on Martech Zone
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Have You Created a Call-To-Action Button on Facebook?
I'll be honest that we don't do as much with our agency's Facebook page as we could be doing. I'm trying to improve that and have been posting more recently. Today I went to our page and noticed a message…
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How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast , we're actually discussing the use of forms, optimization of forms, and - of course - the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms…
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Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training's Content Marketing Virtual Summit. My specific topic is a strategy we've been working with our clients on for the last few years - identifying…
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How to Let Your Pizza… er… Product Sell Itself Online
A good friend of mine, James, owns Brozinni Pizzeria. I'm not going to mess around - it's honestly the best New York style pizza in Indy . James has helped us out quite a bit, bringing his amazing Indianapolis pizza…
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Did You Know That “On Hold Marketing” Existed?
I'll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE , wrote me with an infographic pitch about On Hold Marketing , I think I chuckled out loud and mumbled to myself, Are you…
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Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels…
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The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you're missing the ability to accurately target and communicate with your prospects. In turn, this…
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5 Email Optimization Tips to Increase Opens and Clicks
It doesn't get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem... your email is lost in the inbox amongst…
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Where do Visitors Click on a Blog?
We've been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that's easier to use for marketers to find and…
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Why Social CRM Failed: The Gap Between Social Activity and Buyer Intent
When Social CRM emerged in the late 2000s and early 2010s, it promised a transformation in how brands understood and engaged customers. The idea was simple but compelling: merge traditional customer relationship management data with the vast universe of real-time…