Douglas Karr's Articles on Martech Zone
-
Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to…
-
Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don’t know of a better consultant in the industry. In this infographic, the guidance is directed to financial professionals. Financial organizations often feel like their hands are tied due to regulatory compliance issues – it’s…
-
Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…
-
DemoChimp: Automate Your Demos
DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics. DemoChimp automatically configures a demo in response to each prospect’s unique needs, just like an expert salesperson. DemoChimp Features and…
-
Ideas for Turning Content into Conversions
If you’ve not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events throughout the country as well and always provide great content. This infographic is no…
-
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
-
Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…
-
How To Use Animated GIFs Effectively In Your Email Marketing
An animated GIF consists of a series of individual images or frames displayed in a sequence to create the illusion of motion or animation. Each frame can have its own time delay, allowing for different durations for each frame of the animation. Here’s a great example: Animated GIFs are commonly used on websites and in digital communication to add simple…
-
Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
-
Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
