Douglas Karr's Articles on Martech Zone
- Marketing Infographics
WordPress Safety and Security
Our site is hosted on Flywheel and we’re also affiliates because we believe it’s the best WordPress hosting platform on the planet. Because of WordPress’s popularity, it’s become a popular target of hackers. That doesn’t mean it can’t be a secure platform, though, it just means that it’s in every user’s best interest to ensure they maintain the platform, the…
- Social Media & Influencer Marketing
Social Is the Problem, Not the Media
Yesterday, I heard a great story about friends and enemies. The story was about how it’s much more difficult to make a friend than an enemy. An enemy can be made in a matter of moments, but often our friendships took months or years to create. As you look to social media, this also an issue… you or your business…
- Customer Data Platforms
GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather’s love of his Cadillac and remembering the weekend rides where he took us out… I bought my first Cadillac earlier in the year. The dealership I purchased from is fantastic… down-to-earth folks from the receptionist to the salesperson to the service people.…
- Marketing Infographics
The Economics of Going Viral
I’m not a fan of companies risking it all on trying to go viral… most can’t get the formula down and risk too much. That doesn’t mean you can’t capitalize on the huge growth in viral videos, though. One HUGE statistic on this infographic from Masters in Marketing, The Economics of Going Viral, stands out… the advertising. Purchase consideration/intent increases…
- Content Marketing
Who Looks at Banner Ads
I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs…
- Content Marketing
Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it’s still a viable channel. We’re seeing some nice return rates in the B2B industry – which has largely abandoned direct mail. Consumer-related direct mail is still a huge industry, though. Today, I…
- E-commerce and Retail
A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail. The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look…
- Email Marketing & Automation
Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to…
- Content Marketing
Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
- Marketing Infographics
Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
