Douglas Karr's Articles on Martech Zone
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Do Your Customers LOVE You?
Do your customers love you? New survey data from Responsys reveals how brands can maintain long-term relationships with consumers and avoid unnecessary breakups . Responsys research shows that consumers take the plunge with brands when their messages are part of…
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Don’t Get Hacked on Twitter. Use Login Verification!
There's nothing quite as embarrassing as having a simple password and being hacked. I'm not sure a week goes by that I don't have someone that I know getting hacked on Twitter and sending me a suspicious link via direct…
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Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a…
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Free Ebook: Are You Playing the Numbers Game?
We've written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results…
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The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit…
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The Effectiveness of Mobile App Push Marketing
According to Responsys' SVP of Emerging Channels Michael Della Penna, by 2020 there will be 75 billion devices connected to the Internet of Things . This isn't people... our homes, our automobiles, our platforms, and even our medical devices are…
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How to Buy a Domain That’s Already Registered
You've been there... scratching down the new billion dollar idea on a cocktail napkin, then going home and finding out the domain is already taken. The other half continues to collect domain names waiting to make the billion dollars. Most…
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or…
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The Premature Death of Outbound Marketing
The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking - and truly impossible without the…