Douglas Karr's Articles on Martech Zone
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The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
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Your Facebook Page Checklist
With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most…
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Tips to Avoid Brand Resentment with your Email Strategy
We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps…
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Video: Search Engine Optimization for Startups
You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to…
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Impact of Mobile and Tablet Gifting
While we’re seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren’t for the owner of the device. Mobile gifting is a growing category – taken advantage of by everyone from Amazon and Facebook. During the holiday season, thousands of…
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The State of Infographics
Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy…
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Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Customer Survey Burnout
Surveys are a critical method for capturing key information on your prospects and customers, but they can also be a tool that’s misused and provides data that drives your business in the wrong direction. As a simple example, if I were a business and asked how I could improve my website, I’m already setting an expectation with the person taking…
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Stipple: Intelligent and Interactive Images
What if you could post images to your website or blog, make them interactive, and have the usage and tagging travel with them as they are copied from your site and saved to another? You can do this now with Stipple. Stipple also enables usage information via their analytics package. Mouseover the image below to see Stipple in action! You…
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The History of Sales Technology
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies. From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had the opportunity to work with different tools, techniques and processes to help them become better, smarter sellers. We thought it would be…
