Douglas Karr's Articles on Martech Zone
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok... it was an argument) and the author immediately responded... "So we agree!". It made me go back and reread his comment. I was embarrassed to see how terrible my comment was…
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you've read this blog, you know that Webtrends is a client. That's full disclosure that I may have a biased view of things... but hopefully one look at…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler , accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate…
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Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a…
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Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine . The service allows you to append hash codes to your email lists to keep…
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Visits up 25% Since Redesign
We still don't have Martech Zone exactly the way we'd like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30% . That doesn't include the additional…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you're able to convert more. Visitors will come to your site for a number of reasons:…
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Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye , a book from Bob Prosen that provides sound advice for businesses. Bob's business leadership and management training programs have dramatically increased performance and profitability and changed the…