Douglas Karr's Articles on Martech Zone
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and…
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Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind…
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Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you're trying to rank on a few words, it's pretty simple to see if you're doing the right things...…
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Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium's Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski,…
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53% Shifting Budget from Print to Search and Social
This morning, I'm reading eConsultancy's State of Search Marketing Report for 2011 . The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO , looks in-depth at how companies are using paid search, search engine optimization…
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok... it was an argument) and the author immediately responded... "So we agree!". It made me go back and reread his comment. I was embarrassed to see how terrible my comment was…
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you've read this blog, you know that Webtrends is a client. That's full disclosure that I may have a biased view of things... but hopefully one look at…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler , accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate…
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Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a…