Douglas Karr's Articles on Martech Zone
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Sales Enablement, Automation, and Performance
I Have No Competition
I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top speed. I believe fear paralyzes companies. I believe in co-opetition. I’m not advocating ignoring your competition… every…
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Advertising Technology
Keep Your Promises
A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the relationship began, they’d sat down and agreed on how they’d work together, outlining who’d do what and when. Things looked pretty good at first. But as…
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Analytics & Testing
Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…
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Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
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Sales and Marketing Training
The Business Impact of Early Adoption and Change
I’m reading Kevin Eikenberry’s book, Remarkable Leadership, and I will have coffee with Kevin tomorrow. It’s a fantastic book – and one chapter hit home with me on championing change. Kevin discusses change in great detail. One of Kevin’s references is the 1962 book by Everett Rogers, Diffusion of Innovations. It’s a theory that has stood the test of time……
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Marketing & Sales Videos
MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…
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Content Marketing
Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Email Marketing & Automation
Press 1 If You Have Budget
A couple years ago, I remember when a blogger took Scoble on. The blogger invited Scoble to his event and then balked when Scoble requested travel and expenses be paid. Scoble responded online as well, and did a great job of it. This week has been a tough (but very fun) week. I have Chapters due for my book, I’m…
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Marketing Tools
50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
